The idea is simple: Help Google understand the data that appears on your page. The more information you provide it with, the better information it will provide to users.With RICH SNIPPETS you can provide Google with structured and tagged information. Tags can indicate many types of data. Google currently accepts ratings, people, companies and organizations, events and recipes (this last addition never ceases to amaze me). These tags do not change the appearance of the page, as they are just tag attributes, but they help Google display your information much better, either in search results or Google Maps.
Currently there are three ways to tag information. Microdata, Microformats and RFDa (Resource Description Framework -in- attributes). It seems that Google doesn’t care which format you use, so it’s up to you. Microdata is an HTML5 specification, Microformats is a draft tag agreement, and RFDa is a W3C recommendation. I personally use Microdata, as it is specified in HTML5.Once you have tagged your web content, you just have to wait for Google to come back to your site, and you’re done. If you want to verify that everything is correct, you can do it through the Snippet Test Tool. Just by entering the URL containing the tagged information, you should get the filtered results.
For example, if I enter the address seoisdead.club, which is where I have my contact information, it gives the following result on Google. Obviously, you can tag multiple items as in this example from the atCreativa staff, where Google interprets the name and position of each team member.
In my opinion, this new trend of tagging, organizing and contextualizing web information is undoubtedly one of the paths we will see in the coming years for a good positioning and relevance in search results.
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