Now let’s get down to the nitty-gritty. I really wanted to write a post about the tricks and tools used by those of us who are professionally dedicated to web analytics or even SEO analysis, which is also web analytics. That’s why I’m going to show you a list of the most representative tricks.
1º MOUSE FLOW
I love this tool. It is a platform that gives you a code (with a cookie) to put on your website that is able to record complete user sessions. Yes, yes, you read that right. Complete sessions. On a screen we can see what a particular user has done (anonymously) on your website, how he moves the mouse, how he scrolls with the mouse, what he is reading, because in most cases, Internet users, not all, have the habit of following with the mouse or position the pointer in the area we are focusing on or we are reading.
It usually has some bugs, depending on the compatibility of the portal with the installed code, but for the most part it works great.
We can even have heat maps of any page that the user has visited and know which area of each page is the most viewed or the most clicked.
Another essential tool for those who want to know the cookies or trackers that have a particular website. This is an application (extension) for Firefox, which places a blue ghost, like Pac-man and on each site tells you all the trackers you have, and you can even block them. It is a simple tool, and very effective. For those who are dedicated to data protection as in the case of Noksol is essential.
It is totally free so there is no limit of use, for the moment. It is also very useful to know if any plugin on our website has left some strange tracking code that provides information to a third party, or if our template has some code as indicated.
Builtwith is a tool in which we can analyze our website, although it is designed to do it with the competition. With this tool you can see all the technologies used to create the website. You can know what CMS you are using, if it is the case, or what major plugins are installed, or if you use mysql or php, google analytics….
This way you can know in detail all the technical data of your own or your competitor’s website.
When can I publish a post?
With this trick, the most advanced of the ones I show here today, you will be able to know what is the perfect time to publish a post. I’ll explain you step by step how to do it:
- Create a customized report with the hours of the day.
The way to create a new report is to go to the customization section and click on new report. You can follow all the steps selecting as metric the sessions and as dimension the hours of the day. But I’ll make it a little easier for you. Clicking on the following link will save you the work of manually creating the report and will add it directly to your google analytics account.
Although it is totally free, this time it will cost you a social action to add it (a like, a tweet or a +1). Link: http://bit.ly/hrdreport
Clicking on this link will add it directly to the custom reports in your Google Analytics account. It’s a quick and easy way to create a report and take advantage of the work that other people have done and share with others.
- Export data to CSV
You have to select the second tab, where it shows the sessions by the Days dimension and export each of the days to CSV. We open it with the spreadsheet
program we want, but if it is Excel we select the first column and in data we click on Text in Columns, select tab and commas to delimit the column, and we have the export ready.
- Copy each exported column to the prepared Excel file:
Each one of the columns we will have to copy it in the pertinent day of the week. In this way we will have at a glance the whole week at a glance. Select the entire data matrix (all columns) and in the Home tab of Excell select conditional formatting and then color scales. There you choose the color scheme you like best.
Thus we have a color map of hours where more visits are had. For example in the case of the screen, where more visits are received are the mates, Wednesdays and Thursdays in the sections from 16:00 to 19:00. We can also do this with segments, although we would not get these colorful color maps.