Normally when we create a blog we always think about what to write, what to do to be at the top of the searches that interest us. We rack our brains to devise marketing actions that can cause such a virality that trigger the visits of the same. But among everything we do or want to do initially there are 10 things that should never be done. We are going to detail them, but it will be done in two articles. This is only the first one, the second will be even more relevant ticks that refer to the contents.
1.- SEO AT THE FIRST CHANGE
It is extremely dangerous to start doing SEO actions at the same time you start with the blog. I totally agree in that sense, since it is normal that Google detects an artificial hyperactivity, and Google does not like that. Despite being a robot Google likes natural internet behaviors. Therefore a high generation of backlinks, for example, can lead to the detection of your site as spam by Google and has no relevance, or worse, that google does not index.
2.- VERY HIGH KEYWORD DENSITY.
This is another common mistake. It is known that google relates the repetition of these keywords to position when searching for such keywords. But an excess can lead the search engine to think that you are doing it on purpose, you are doing it artificially and therefore you will be penalized. I recommend an article by Chris Hernandez The ideal SEO text. From it you can extract that the ideal is to combine with words that have to do with the keyword, so that at the same time you are not penalized on the other hand or cause the indifference of google. Nobody said it was easy, a good text is very well paid.
3.- IGNORE THE COMPETITION.
Although in blogs the term competition has less relevance than in business, you can not ignore the blogs that are better positioned by the same search criteria as yours. If those blogs have that position is for a reason. It is not achieved overnight and they must be doing something right. So you have to be a sponge when you start a blog and take into account what the competition is doing.
4.- NOT MENTIONING OTHER BLOGS OR NOT INCLUDING LINKS TO OTHER BLOGS
It is very common to think that when you are mentioning a blog of another person or company, you are giving publicity, ie, you are recommending it. The mistake is to think that this can be negative. We should not skimp on mentions, especially if they are natural. We can not recommend for the sake of recommending or include swarms of links, but if you like an article you have read and want to refer to it do not hesitate to put it. Normally it will be a very well positioned blog, with a PR higher than 5 or 6. What happens when you do this, it is normal that the one who analyzes the backlinks on the other blog sees that link and enters your website to see what it is. You already have a visit. But if this person, who moves many visits, likes what you write and recommends you, you get a reputation and a number of visits that you can rarely get without those recommendation links.
5.- NOT TAKING INTO ACCOUNT THE TAGS
H1, h2… are tags that by default, especially the first one, title, is set by default by the theme we have chosen for our blog. But the other tags must be set by us. The tags mark a text more relevant than another within your own post. That’s why if you want to get relevance in addition to putting the selected text in bold you should use the tag instead of , since the second only gives you a style. Get to know the tags, learn how to use them and do it naturally.