If there is one thing we are sure of, it is that the impasse in which the most used application in the world (WhatsApp) finds itself, is not the result of chance. Recall that Facebook bought the messaging app company for 18 billion euros, or what Americans call 18 billion euros. At that time, Facebook promised the gold and gold for users: from that it would be free, to that it was not going to be advertising and above all that it was going to get the IP call.
But each of the promises made to socialize that purchase have been systematically unfulfilled. The free IP call does not end up coming, WhatsApp has not been updated just since the acquisition, so we fear that the purchase attended to the purchase of users, and a plan to transfer them to another application that bore the name of Facebook.
This is, after Google, the company that has grown faster, quantitatively and qualitatively, and the only mole is, above all, from mobile applications. No doubt about it. The purchase of WhatsApp would change the company’s mobile direction, but that change has not yet arrived.
Initially Facebook’s plans were to keep WhatsApp and turn it into an even bigger company. But there’s a problem here: ROI, Return on Investment. Somehow WhatsApp has to be profitable and its purchase amortizable.
In my article Watch out for WhatsApp and Facebook from now on! I told about a remarketing plan by the big blue company, so that they could analyze our conversations and start offering us advertising on Facebook based on the content of the same. Imagine I’m talking to a friend on WhatsApp and I don’t know which car to buy, a Mercedes or a BMW, and above all I don’t know if it’s black or red… Well, the next time I go on Facebook I might find sponsored posts and ads for BMW or Mercedes in the same colors, or something that has to do with that conversation. Bearing in mind that this is my assumption, and that it does not have to be fulfilled, although the data indicate the opposite, The Course of WhatsApp remains in a bottomless drawer and will tend to disappear.
Not everything has a logical explanation.What was the purpose of the WhatsApp Comparison? Well, at the beginning we had it clear. As I mentioned in the previous paragraph. But today with all those unfulfilled promises and with a totally outdated application we have an idea that the future of the messaging app tends to disappear and more than possible conversion into Facebook Messenger, application that do not stop updating and enhancing. This application may be monetized in some way, either by charging for the direct application, by leads or by advertising directly.
Be that as it may, the trend in Messaging has diversified. Apps like Line have been left in the background, and above all they have been left for super private conversations, since it is even possible to put a password at the start of the application. Telegram slowed down its rise, but it is still today the most secure messaging app we can find.
Because one thing is clear: When we write something on our mobile or our computer, with internet connection, we are not sure that no one is watching those conversations, there may be a hacker copying that information and then use it in some way. The most used, in addition to chat and messaging is to activate the camera or microphone of the phone or PC, to record intimate moments and then sell them to pornography sites. Then there are the bank and card data collectors, but that’s another story outside the scope of this article.
In March 2014 the founder of Whatapp Jan Koum came out against the criticism after the “Partnership with Facebook“, saying that Whatsapp has been designed to preserve the privacy of user data, and especially that they do not collect almost no user data, no date of birth, no GPS, no email, something that is totally false. But this is something similar to when Mat Cutts rushed to say in a message on Twitter that there was nothing anyone could do to perform negative SEO to a competitor. Something that drew a lot of derision and criticism on social media.