This will be a post – tutorial, in which I want to show how tremendously important is the bounce rate or Bounce Rate to obtain an ideal positioning. So that a very high bounce rate makes the SEO results and especially the number of visits is decreasing. On the contrary, a low bounce rate favors to have better positioning results.
Some time ago I explained, in my Web Analytics conferences, how to reduce the Bounce Rate by inserting a code in Google Analytics so that the bounce is considered by time and not by action. For that we must remember its definition.
What is the Bounce Rate or Bounce Rate?
A bounce occurs when a user enters a web page, and leaves it without visiting any other url of the website before, regardless of the time spent on that page. It is measured as a percentage. In this way, the code mentioned above what it did was that the visits that remain more than 30 seconds (time chosen by the site owner) on the website are no longer counted in the bounce rate.
Another option was the one I’ve been testing for days.
WordPress plugin to lower the bounce rate.
Some time ago I was told about this plugin that did something really annoying, but it worked perfectly.
It’s a plugin that when you want to go back to the previous search page or whatever, it shows you another page (of your choice) of your website. It doesn’t do it on every visit, but on one out of four. This way the bounce rate drops by about 25%. But this is what I was told. I had to test it and I did. I wrote down all the data before the experiment to take a reference. The test was performed on a penalized portal with a low level of visits.
It was too early to make decisions, since the data obtained were contradictory: hardly any data improved. As for the Bounce Rate, it had dropped a little. Therefore it was necessary to leave it active for a longer period of time in order to reach a correct hypothesis based on a more interesting data collection.
17 days later I monitored the website again to see how it was working, and I got a tremendous surprise:
DateSessionsUsersPagViewsPag/visitAverage durationPercent.De Rebote10/01/2015Al25/01/2015134911912.9732.2000:01:2158.86%Diferencia+59%+52.8%+156%+60%+92.85%-24.39%
The data obtained are surprising to say the least.
All the data has improved a lot. Especially the section of the Bounce Rate, with a drop of 24.39%. And an increase in page views of 156% with a rise in the number of users and the number of sessions about 60%.
I will continue testing the plugin, to see how it continues to work and especially if it receives some kind of algorithmic or manual penalty, because although the goal and the concept is great, the form is a bit Spam or more than Spam a nuisance for users. Each one will have to evaluate if what they want is to prioritize new visits or not to harm loyal users, not counting on their loyalty and, therefore, losing number of visits.
Here you have a good tool that we can use with care. If you try it tell me how it works, and we can get together more reliable data.