Have you ever wondered why Twitter is the most used social network? Well, no doubt because of the robustness and rigidity of the system, which makes it incapable of spamming any message on a massive scale. However, Twitter is beginning to open borders. Here we will explain what DMs are and how to take advantage of them.
What is a DM and how can I send it?
Twitter took a step forward when it authorized the ability to send a message directly from the control panel of our profile or from any Twitter client, such as Hootsuite, with a specific nomenclature. To do this from Twitter itself, from the box where we write our twit, we put the following:
DM [recipient] [message] as for example: DM Elblogdelseo Don’t forget to share the post you are reading.
As you notice you don’t need to put @ in front of the user, just the user.
Also when you start writing the tweet, the title changes from “Post a new tweet” to “Write a message to Trendinggoogle”. This way the message that has been written after the user will reach Trendinggoogle directly by private message, so that nobody reads it.
In this way it is possible to automate direct messages (DM), and to use it as another email-marketing option, although with a greater importance and a lower percentage of SPAM.
Although lately Twitter itself is blocking those DMs that include a link in the body of the message, and classifies them as SPAM directly, so it directly eliminates them. It is a form of protection from the 140-character giant.
But can I send Messages to users who are not our Followers?
At present, it is not yet possible to use this tool. Only a few can choose whether or not to receive messages from any user. Under pressure from companies that invest millions of euros in the little blue bird, Twitter has been forced to broaden its horizons and open up its network. So that it is not necessary to be a follower of someone to be able to receive DMs from that user.
At the moment, only a few can have that ability, and most of them are those who have a verified Twitter account. In their user settings they have something like this:
For this you must have a verified account. This way you can choose whether or not you want to receive DM messages from any user even if you do not follow them.
What benefit can I get by accepting Direct Messages on Twitter?
When we talk about eliminating barriers or we talk about free way for messages and so on, the same word always comes up: SPAM. It is normal that e-mail marketing companies take advantage of this to get an economic benefit and infect with this type of messages the accounts of these users who have decided to accept the reception of DMs from any user.
But it also has its benefits. A very clear example can be found at www.comprarfacil.com . They have a banner in which by clicking on it you can place an order or book a product through Twitter. What the banner does is to take advantage of the dm option to send a direct message to @Comprar_Facil. Currently it is necessary for Buy Easy to be a follower of users who want to buy, so currently this purchase is for vip customers, who are already followed by the brand. But in the future, when they can verify the account, they will be able to accept orders from anyone by messages, with the only need to follow the account @Comprar_Facil although for that they already have a button embedded in the banner itself.
This is one of the examples but we can think of more.
How would you like to benefit from Twitter DM’s?
The option to send direct messages to Twitter is now available to anyone, you don’t need to have a verified Twitter account. In order to receive them you have to authorize them in the way we indicated in one of the previous points. Enjoy and be careful with SPAM