One of the 200 commandments that you have if you are a blogger, SEO, web designer or simply have a website where you write articles regularly, is NOT TO COPY CONTENT FROM OTHER WEBSITES. Google Panda saw the light of day in a radical way, although it already existed before, at the beginning of the year. In this way Google removed duplicate content from their results, and I see it as totally legitimate on their part, that is, if two websites say the same thing, why do I have to show both, just show the original and those that have copied the show below or not show them.
But the problem was not for bloggers who write a daily article, it was above all, for online stores, who needed an extra creativity to not repeat the same thing in their 200 products of the same theme and almost the same manufacturer.
Panda attacks everything that moves
Now not only small websites are suffering penalties. Large portals have begun to suffer them, such as marca.com. Obviously we are talking about a portal with a domain power of 84, cover 87 and above all several million unique visitors per day. But despite all this, some of its pages are penalized by Google panda. The problem? The news agencies. Both EFE, as Europapress, as Royters, etc … sell chronicles and news to newspapers like elmundo.es, marca.com, elpais.es, abc.com, etc … But the problem is that it is the same article for all, with which if Marca.com buy the same article to EFE that abc one of the two is going to be penalized.
The statements of the Villarreal Coach were bought by Marca from the EFE Agency. If we do a test and select a part of the text and search for it in Google. Curiously the Marca.com article does not appear in the results. Apart from Google News as lainformacion.com the first is abc.es also bought from EFE and ligabbva.com bought from the same agency.
Very large media with a defined brand are not affected in the results
In short, Marca.com is not affected by this type of penalties because of the millions of people daily that enter more than 90% enter through favorites, opposing marca.com directly in the address bar or by searching for the word brand in Google or any other search engine. That is why the penalties to these large portals with a very defined and well-known brand does not affect their results table, but they are losing some of the prominence of generic searches.
Do the test, look for a large portal, take an agency article, copy it in quotation marks in google and you will see if it is penalized or not.