It is said that a link in the content of a page has more value than a link in the sidebar or footer of the page. This is based on the fact that search robots analyze the location of that link, and if it is within a context (a paragraph, a piece of writing) there […]
The META TAG “DESCRIPTION” is NOT Useful For RANKING in Google
This is nothing new, but it seems to have gone rather unnoticed. Already in 2009 Google made it officially clear. Neither the meta tag “keywords”, nor the meta tag “description”. Google does not take it into account as a ranking factor. Matt Cutts’ words are exactly: “Even though we sometimes use the description meta tag […]
4 Main FACTORS to RANK on Google
There are some topics that are a bit tiring. So much has already been said about how to position your website in Google, and there are so many guides, tutorials, grandma’s recipes and magic spells, that in the end you lose your way. My intention is to summarise in a quick and easy to understand […]
When To ReWrite and When To ReDirect
Both are a small instruction in a .htaccess file, although what they do are dangerously similar, it is not the same to do a Redirect than a ReWrite. Let’s see the difference, so we know when to use one or the other. As I said, both are written in the .htaccess file. Any request made […]
TYPES of User ROLES in WordPress
Sometimes we take the simplest things for granted, when this is not always the case. And precisely the WordPress user roles are one of those things, which seems that everyone is clear about, but sometimes it can generate some confusion, or at least that’s what I’ve perceived from experience. So, we see that WordPress comes […]
5 Things to DELETE after Installing WORDPRESS
The first thing we have to do after installing WordPress is to start deleting things. Let’s see which ones and why we should do it. Hello Dolly Plugin This plugin is undoubtedly a great piece of nonsense that comes by default on all WordPress installations. It has an endearing story, but it is not needed […]
Tools to Improve the LOADING SPEED of your Website
If you want to appear on the first page of Google, you have to be fast. It’s official. It has always been said that Google rewards the speed of the pages in its ranking.A new variable has been included in its algorithms: site speed. That is, the speed with which it responds to web requests. […]
What is SEO?
SEO (Search Engine Optimizer) is a discipline of Online Marketing that aims to make a website appear in the top positions of a search engine, when certain related keywords are entered. For a company, appearing in the first positions of Google brings excellent benefits, since it is currently the first source of information search, as […]
What are RICH SNIPPETS?
The idea is simple: Help Google understand the data that appears on your page. The more information you provide it with, the better information it will provide to users.With RICH SNIPPETS you can provide Google with structured and tagged information. Tags can indicate many types of data. Google currently accepts ratings, people, companies and organizations, events and […]
PAY PER CLICK – Definition
Pay Per Click (also called PPC, search engine advertising, or sponsored links) are all search engine advertising and promotion campaigns. In Pay Per Click, you only pay when a user “clicks” on an ad and visits the web page. Otherwise, even if the ad appears billions of times, you don’t pay anything. There are two types of […]
INCREASE your Page Load SPEED with HTACCESS
Modifying the content of the .htaccess file is the fastest and most efficient way to increase the loading speed of the web, and improve the Natural Positioning in all search engines. This is not intended to be a manual on how to use htaccess. I will simply indicate the codes that must be included, so […]
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