There are some topics that are a bit tiring. So much has already been said about how to position your website in Google, and there are so many guides, tutorials, grandma’s recipes and magic spells, that in the end you lose your way. My intention is to summarise in a quick and easy to understand way 4 key points to position your website in Google.
Content is King
The basis for the positioning of any website is the content.
For Google to know that your page is “about” anything, you must have content about “that thing” written on it. Makes sense, right? Take this article, for example. The title is “4 Main Factors to rank on Google”, so when Google comes by and reads it, it will understand that this is precisely what it is about. Furthermore, in the text of the article, you will see that words such as “positioning”, “web” and “Google” appear several times. It’s clear what it’s all about.
That doesn’t mean you have to write only for Google! What you should do is write for your users, for your readers. For people who go to Google and look for information that solves a doubt. That is the first and basic thing. From there, we can optimise it for Google.
The Importance of Writing the Right “KEYWORDS”
Keywords are those that you choose to position. In the case of this article, I have chosen “4 Main Factors to rank on Google“.
If I had wanted to address it to beginners, perhaps an interesting title would have been “How to get on Google” or “How to appear in the first positions of Google”, an even more natural language.
These keywords should appear in some key places. For example, the title of the page, which is the one that appears at
the top of the browser window, next to the favicon.It also appears in the title of the article, which may be different from the title of the page.
Obviously, keywords (ranking, web, Google, etc) and variations also appear throughout the article. And even in the ALT and TITLE attributes of the images.
Link building can be classified in several ways. One of them is internal links and external links:
Internal links are links that you make yourself within your website. For example, if I tell you that for more information about link building you should consult the Category of the website: “Link Building” that is considered an internal link.
External links are the same, but instead of being made from your own website, they are made from other websites. This point is the most cumbersome, mechanical and boring if you try to do it in an unnatural way. Because it basically consists of going all over the Internet, looking for pages where to “place” a link to your website.
There are many websites that will be very difficult to link to you for various reasons (no attractive content, boring niche, etc.) and that is why it is better to create your own links on quality websites.
It is now official that Google takes into consideration in its variables for positioning a website, the weight that these have on social networks. We are talking about getting the most “Likes” on Facebook, “Tweets” and “Retweets” on Twitter, and Youtube links in the description. Basically this is achieved (once again) by writing content that people find worth sharing.
The important thing here is that it adds hundreds of visits to your website and Google realises that your website is relevant to a lot of people.
As we can see, the order is not random. It all starts with a base content. It must be a very good content, or we cannot rely on the rest of the points, since the keywords will be based on it. Similarly, if we want links from other websites or social networks, the content must be good, and the studied keywords the right ones.