Continuing with the previous post in relation to what you should not do when you start creating your new blog, it remains for the second part the most important aspects that should always be taken into account. 5 of our criteria that you should never do when creating a blog.
5 – DO NOT CUSTOMIZE YOUR BLOG
A blog is something very personal, so the design should be very personal. You should not copy the design of another blog, and I do not say images but also structure. If you want people to read what you write and be interested in the blog should be simple, but worked. It has to give an aspect of simplicity but that those who read you see that you work hard, that is worked both the text and the design, even if it is very very simple. A blog is personal and there must always be information about the writer.
6 – DO NOT USE FRIENDLY URLS
With the new change of google this has less relevance, but still as far as possible and the characteristics of your hosting should always use friendly url’s. It is the best microformat that exists. It is the best microformat that exists. The microformats are the guide that carries the article based on its arborescence, with a link to the category immediately above. A good url should have the name of the post, a category and, this I leave it to taste, the blog name or domain, as a brand. The latter is not for positioning, is to make the person see the brand of the page in each post.
7 – DO NOT USE GOOGLE ANALITYCS NOR GOOGLE WEBMASTER TOOL
Undoubtedly these are the two most popular tools for bloggers. The first Google Analitycs is used to monitor visits to your blog. Knowing the number of unique visitors, from where you enter, the sources from which the visits are obtained, if it is by organic SEO, references, etc., countries, schedules. It is essential to know and know how to use this tool as your own blog. This way you will be able to adapt your content much better. In the case of Google Webmaster Tool is also indispensable. Since on the one hand we will use it to send and forward the sitemap created in our blog. 100% necessary for google to know the structure of our blog. You can also know the indexing status of your blog, as well as aspects of optimization, such as metadescripciones ducplicadas, metatítulos ducplicados or short, or even more serious errors such as errors 404 (not found the page, or the famous page not found) or errors 500 (Internal Server, server error). Google Webmaster Toll will help you to optimize your website so that, at least, this is not a problem and does not subtract you positioning in search engines.
8 – IGNORE SOCIAL NETWORKS
All bloggers should keep in mind that it is not enough just to write and that’s it. Articles should be promoted. For this we have different alternatives that we can use to spread our message. LinkdIn is a very good social platform when working Bussines to Bussines, you can generate professional contacts and many people can be interested in what you do. Twitter is essential to add visits to your blog, and make it known to everyone. If your potential reader is the end user, Facebook is your channel. Facebook gives you a direct contact with your reader who will even comment, share and spread your article, your image or your blog if they like it. Also Pinterest, Sniperest (for online sales), Delicious, Google+, etc, are some of the social channels you can use for this purpose. Although we have criteria to decide, we increasingly let ourselves be advised more and more by third party opinions. We are vulnerable to these opinions, so social networks are very important if you want to make a name and a reputation on the internet.
Another important aspect is the comments on your posts. Without a doubt it is of vital importance that you answer all or most of the messages that ask you a question, in addition to never comment attack anyone who makes you a negative comment on social networks. An example: Imagine you write in a sports blog, and you say that Iker Casillas is the best goalkeeper in Spain, and also share it on your twitter account in which you have about 1000 followers. And in response to that comment you have someone who says: “You have no fucking idea, you’re wrong, you always with your antimourinhismo” or something like that, and also that person only has about 100 followers. Well, those 100 followers have seen your comment and his negative comment, but if you reply to him, your 1000 followers will also be able to see the conversation between the two of you and they will also be able to see that negative comment.
9 – THE SPEED IS SLOW AND YOU DON’T CARE. SYNTAXIS
One of the aspects of relevance perhaps the most important in terms of SEO and reader satisfaction is the loading speed of your blog. The blog should be as fast as the wind, it should open in little more than a second completely. To do this we must optimize the index, use images also optimized, with alternative description and contain no syntax errors. You can’t have unclosed tags, or overwritten code. We shouldn’t be a beginner for google and if you have this kind of errors you will be always, until you solve them. There are different tools that improve the cache of the blogoptimizingthe structure and printing more speed to your blog. Just surf the net and you will find a lot of free tools for your specific cms.
10 – CONTENT MARKETING. DO NOT COPY
I wanted to leave for the end the most relevant aspect of all, and perhaps also the most difficult. Since the beginning of this year Google Panda is responsible for penalizing sites with many low quality backlinks or the so-called swarm of links. So now Google Penguin gives all the relevance to the content of your post.
The first and most important rule: DO NOT COPY. Do not copy a post. It is preferable not to write it than to copy it from another post. Google detects very quickly copies of texts from other websites, or even from your own website, so you will be penalized instantly. Google doesn’t want its index to be full of duplicate content and that’s why it doesn’t give relevance to your information. IT MUST BE ORIGINAL CONTENT. Each post must have a theme, you can not write in the same post about sports and about bullfighting, or about literature.
It is not easy to write in an ideal way for google to position your post ahead of others. Before there was the concept of keyword density, but now that no longer makes sense. Google takes much more into account the naturalness of your writing, the set of words you use to refer to that particular keyword. For example, when you talk about football will take into account words like penalty, offside, goal, now, do not put networks, because it can interpret that you are referring to aspects of the Internet or fishing nets.
The content of a post is of utmost importance and is the one that, in the highest percentage, almost 70% will be the culprit of our position on the internet by different search criteria.
We already know what we should not do when we start writing a blog. What is really difficult is to put it into practice, you can look for tricks, for content marketing such as spinning articles and so on, although I do not recommend it. What is really important is to know what you want to write, for whom you want to write, and the more natural you are, Google will reward you.